Mitchell (812-849-4555 ) Bloomington (812-333-1911)

Our Practice in Bloomington & Mitchell

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Focused on Your Eye Health

At Insights Optical, you and your eyes are our priority. We believe getting to know you and your unique vision needs while providing access to innovative diagnosis and treatment technologies is the ideal way to take care of you and your eyes.

From comprehensive eye exams to helping you overcome dry eye, you’ll find every team member at our Bloomington and Mitchell locations is devoted to helping you through every step of your eye health journey.

Our Story

Dr. Diane Short started Insights Optical in 1992 after graduating from Indiana University School of Optometry in 1990. In 2001, after 9 years in business, the practice outgrew its original location in College Mall in Bloomington and moved to its current location on Clarizz Blvd. In 2008, after Dr. Zachary Short joined the practice as a partner, Insights Optical opened a new location in Mitchell. 

In 2021, Dr. Diane Short retired from the practice after 31 years of serving the community in Bloomington and Mitchell. Insights Optical is proud to maintain its identity as a family-owned and family-focused practice, continuing to provide quality eye care under the care of Dr. Zachary Short and Dr. Madison Witthoft.

Meet the team

Dr. Zachary Short
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Dr. Zachary Short

Dr. Madison Witthoft
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Dr. Madison Witthoft

Get in Touch

Our team is ready to take care of you and your eye health. Come discover why our patient-focused, innovative, welcoming practice is the ideal place for you to learn about and prioritize your vision.

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Our Services

Comprehensive Eye Exams

Comprehensive Eye Exams

Myopia Control

Myopia Control

Dry Eye Therapy

Dry Eye Therapy

Contact Lens Exams & Fittings

Contact Lens Exams, Fittings, & Brands

Discover the Optomap
Retinal Imaging Difference

Optomap Retinal Imaging is an essential part of every eye exam we complete at Insights Optical. By taking a high-definition photo of the back of your eye, called the retina, we can gain valuable information about your health.

In less than 1 second, Optomap allows us to take a 200o photo that gives an ultrawide 82% view of your retina all at once. Retinal imaging not only helps us find signs of eye diseases, but can tell us if you’re at risk of other health issues like stroke, heart disease, and diabetes. 

Learn more about optomap

Get Comfortable Vision with Neurolens

Neurolens is an innovative new technology we use to diagnose and treat eye misalignment accurately. Eye misalignment can cause headaches, eye strain, and blurred vision. 

Neurolens vision correction begins with an accurate and efficient measurement of your unique eye alignment. We can then use those measurements to create your personalized Neurolenses to help you overcome your eye misalignment symptoms.

With Neurolens, we can correct eye misalignment and reduce the severity of your symptoms. Using a contoured prism design, Neurolens seamlessly adjusts the image your eyes see, making vision comfortable. Get in touch with us to learn if Neurolens is right for you.

Learn More About Neurolens

Our Locations

Bloomington

Find our Bloomington location on S. Clarizz Boulevard just south of East 3rd Street and across the street from College Mall.

  • 415 S. Clarizz Blvd.
  • Bloomington, IN 47401
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Mitchell

Our Mitchell location is located right on W. Main Street across from Mitchell Fitness Center and just down the road from Mitchell Public Library.

  • 725 W. Main St.
  • Mitchell, IN 47446
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Our Brands

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Our Google Reviews

Bloomington Reviews
Mitchell Reviews

Our Gallery

Our Blog

The Advantages of Multiple Pairs of Eyewear

Owning multiple pairs of eyewear isn’t just a luxury, it’s a smart and practical choice for modern lifestyles. Just as you wouldn’t wear the same pair of shoes for every occasion, having different eyewear options helps you stay prepared, comfortable, and stylish no matter the situation.
Here’s a quick look at the advantages of owning multiple pairs of eyewear:
Emergency backup
Specialized use
Eye health benefits
Style variety
Convenience and cost savings
[…]

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December 3, 2024
Insights Optical

How Effective Are Eye Masks for Dry Eye?

However, eye masks can be an effective and non-invasive strategy to relieve dry eye symptoms. […]

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October 10, 2024
Insights Optical

Does Myopia Get Worse With Age?

Yes, myopia can worsen with age, especially if not managed properly. […]

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September 13, 2024
Insights Optical

What Diseases Can Be Detected in an Eye Exam?

During an eye exam, the following conditions can be detected:
Glaucoma
Diabetes and diabetic retinopathy
Age-related Macular Degeneration (AMD)
Hypertension
Multiple sclerosis
Thyroid disease
Cardiovascular disease
Autoimmune disorders
[…]

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August 26, 2024
Insights Optical

optomap Retinal Eye Exam: What You Should Prepare For

Taking care of your eye health is crucial, and regular eye exams are an essential part of maintaining good vision. Among these, the optomap retinal eye exam stands out as a vital procedure to check the health of the back of your eye.  At Insights Optical, we are committed to providing comprehensive eye care services, […]

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August 1, 2024
Insights Optical

What Are Neurolens Glasses & How Do They Work?

Neurolens glasses are an innovative eyewear solution designed to address symptoms caused by eye misalignment. Neurolens glasses use innovative contoured prism technology to correct eye misalignment, reducing eye strain, headaches, and neck pain. If these sound like symptoms you experience regularly, you might be dealing with eye misalignment. Your eye doctor can help determine what’s […]

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July 2, 2024
Insights Optical

How Long Does IPL Dry Eye Treatment Last?

Dry eye syndrome presents a challenge for many people. It can cause discomfort, irritation, and even impact vision quality. Intense Pulsed Light (IPL) therapy emerges as a promising solution. It offers an approach to dry eye therapy that addresses the underlying causes of dry eye, potentially providing long-lasting relief. However, understanding the duration of its […]

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May 24, 2024
Insights Optical

OptiLight by Lumenis

OptiLight by Lumenis Dry eye disease is becoming increasingly common, affecting millions of people worldwide. This chronic condition can significantly impact your life, sometimes making even the smallest of tasks seem difficult.  If you have eye pain, blurry vision, and dry or watery eyes, it could be a sign that you have dry eye disease. […]

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September 8, 2023
Insights Optical

The Dangers of UV Rays

It’s always fun to go out in the sun, but sometimes, the sun can cause more harm than good. Many people are aware of the damage the sun can cause on the skin but don’t know about the impact on our eyes. Without proper protection, the sun’s UV rays can negatively impact the health of […]

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August 1, 2021
Insights Optical

Your Guide to Choosing the Perfect Eyewear

Many people with medical eye diseases don’t show symptoms immediately, but with an underlying disease, the damage is already underway. Regular comprehensive eye exams are essential in diagnosing eye diseases early. Comprehensive Eye Exams Diagnose Medical Eye Disease By not getting a comprehensive eye exam on a regular basis, you’re putting your eyes at risk […]

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July 1, 2021
Insights Optical

5 Reasons Eye Exams Are Important

Your eyes allow you to interact with the world around you every day and are a vital part of your daily life. By taking care of your eyes today, you are ensuring you will see your best for years to come. Let’s take a closer look at five reasons why routine eye exams are so […]

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June 1, 2021
Insights Optical

Non-Glare Lenses: A Necessity

Non-Glare Lenses: A Necessity If you wear glasses, you might notice the difference between lenses that have an anti-reflective coating from those that don’t. Anti-reflective coating, or non-glare lenses not only improve your vision but help reduce eye strain and makes your eyeglasses look more attractive. What exactly are non-glare lenses? Anti-reflective, or non-glare glasses […]

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May 1, 2021
Insights Optical

FAQ: Computer Vision Syndrome

What is computer vision syndrome? Computer vision syndrome, or CVS, is the discomfort or symptoms caused by focusing on a computer or technological device for a long and uninterrupted time. Common symptoms include: Headaches Loss of Focus Burning Eyes Tired eyes Red Eyes Double Vision Eye Twitching Blurred Vision Neck and Shoulder Pain Commonly Asked […]

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April 1, 2021
Insights Optical

Children and Myopia Control

Today, Myopia presents itself at an earlier age in more children than in the past. Studies have shown that part of the increase in nearsightedness is because more people are doing work up close; this isn’t just a computer and increased screen time, though–reading for long periods can also impact your eyes. There are four […]

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March 1, 2021
Insights Optical

Don’t Wait For Symptoms

Many people with medical eye diseases don’t show symptoms immediately, but with an underlying disease, the damage is already underway. Regular comprehensive eye exams are essential in diagnosing eye diseases early. Comprehensive Eye Exams Diagnose Medical Eye Disease By not getting a comprehensive eye exam on a regular basis, you’re putting your eyes at risk […]

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February 1, 2021
Insights Optical

What is the Right Age for Contact Lenses?

Children today are developing myopia sooner than in the past. Myopia, or nearsightedness, results in prescription glasses or contact lenses. Many parents might prefer the traditional frame over having their child wear contact lenses. But, the same question crosses through a lot of minds: contact lenses for children – what is the right age? The […]

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January 1, 2021
Insights Optical

Contact Lenses for Hard-to-Fit Eyes

If you have astigmatism, dry eyes, or keratoconus, you may have a harder time finding contact lenses work for you. Specialty contact lenses may be the answer. Specialty contact lenses for keratoconus This condition occurs when your cornea thins and forms into a cone-like shape, causing your vision to become distorted and your eyes more […]

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December 1, 2020
Insights Optical

Are You Overexposed to Blue Light?

Blue light is the type of light with the shortest wavelength and highest energy. It’s everywhere! Although many people associate blue light with technology, the sun is the primary source of these rays. Many human-made devices also emit blue light, and in recent years, the time individuals are spending on these devices has increased dramatically. […]

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November 1, 2020
Insights Optical

Healthy Living for Healthy Eyes

Everyone probably tells you to eat healthy, exercise, and spend time away from the screen. Sure, it’s good for your health, but does it help your eyes? Absolutely! Here are a few key areas of healthy living that are also essential to your healthy eyes and vision. >Healthy Diet To help keep your eyes healthy, […]

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October 1, 2020
Insights Optical

Eyewear for Every Occasion

Your look might change depending on the day, so shouldn’t your eyewear change, as well? These days, it’s uncommon for one pair of eyeglasses to satisfy all of your needs. Specialty eyewear can help you optimize your vision for any occasion! Below are a few occasions where specialty eyewear can improve your vision. Computer Glasses […]

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September 1, 2020
Insights Optical

Are online eye tests any good?

Have you considered getting online eye tests? The idea of being able to get an eyeglass prescription and buy glasses without a trip to the eye doctor may sound appealing. Before ditching the traditional eye exams, there are a few things you need to know! Online Eye Tests The most important thing to know about […]

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July 1, 2020
Insights Optical

Why You Need Multiple Pairs

Thanks to our busy lives, multiple hobbies, and all the activities in between, having multiple pairs of eyewear handy is a necessity. Even contact lens wearers should have alternative pairs of eyewear. But some of us still haven’t jumped on that bandwagon. If you’re still on the fence, here are a few reasons why it’s […]

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June 1, 2020
Insights Optical

What Is Dry Eye?

Dry eye syndrome is caused by a chronic lack of moisture and lubrication of the eyes. Your eye’s tears keep the surface of the eye moist and lubricated, as well as washing away dust, debris, and other microorganisms. What causes dry eye? Typically dry eye occurs when there is a problem with your tears. Tears […]

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May 1, 2020
Insights Optical

Vision Development and Children

Childhood is a critical time for vision development. Nearly 80% of what a child learns in school is presented visually. Arguably making vision the most important of the five senses. Visual skills start developing during pregnancy and continue to evolve and develop as a child grows. Undetected vision problems can cause developmental and educational delays […]

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April 1, 2020
Insights Optical

Types of Diabetic Eye Disease

More than 28% of diabetics age 40 or older have a diabetic eye disease. These numbers are only expected to grow in the upcoming years due to the decrease in physical activity and healthy eating. Types of Diabetes Type 1 A chronic condition in which the pancreas produces little or no insulin. About 1.25 million […]

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March 1, 2020
Insights Optical

Prescription, Polarized, and Performance Sunglasses

Sunglasses help protect your eyes from the harmful UV rays from the sun. The most important feature to look for in sunglasses is blocking 100% of UVA and UVB rays. However, there are many other features of sunglasses you can select to meet the needs of your lifestyle. Here is a brief overview of prescription, […]

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February 1, 2020
Insights Optical

Perfect Glasses For Your Lifestyle

We believe that your glasses should complement your lifestyle and meet your vision needs! With everyone having different priorities, jobs, and activities in their life eyewear is not a one size fits all. We want to help you select the perfect glasses for your lifestyle! Business Eyewear The savvy business professional wants glasses that enhance […]

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January 1, 2020
Insights Optical

Nutrition and Your Eyes

The foods you eat and the dietary supplements you take affect your overall health and the health of your eyes. Nutrition and your eyes are linked together and can help prevent certain eye diseases along with other health problems. Healthy Foods Choosing healthy foods improves your overall health as well as your eye health. Dark […]

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December 1, 2019
Insights Optical

Non-Glare: See Better and Look Better

We understand your eyewear has become part of your style and fashion. Not only do you want to show off your cool new frames, but you also want to make sure to reduce the glare on your lenses so people can see the natural beauty of your eyes. A non-glare coating is a simple lens treatment […]

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November 1, 2019
Insights Optical

Myths and Facts: Contact Lenses

Are you a contact lens wearer? If so, you’ve probably heard some myths about wearing contact lenses. Typically, these contact lens myths grow from an unusual experience or misunderstanding information. Many contact lens myths are based on the way contact lenses used to be, instead of the current design and technology of contact lenses. We […]

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October 1, 2019
Insights Optical

FAQ: Cataracts

Think you may be at risk for developing cataracts? Here is an overview of the most frequently asked questions about cataracts, including potential cataract treatment and congenital cataracts. Give our office a call and schedule an appointment to have your questions answered! What are cataracts? Cataracts are a clouding of the eye’s natural lens and […]

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September 1, 2019
Insights Optical

Computer Vision Syndrome: Eye Strain

According to The Vision Council, 65% of adults experience some form of computer vision syndrome. Often individuals associate eye strain as a “normal” part of computer work. However, the eye strain you are experiencing is a symptom of computer vision syndrome and can be reduced or avoided! What is Computer Vision Syndrome? Computer vision syndrome […]

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August 1, 2019
Insights Optical

Macular Degeneration

Individuals over the age of 50 are at a higher risk for developing age-related macular degeneration (AMD), which causes gradual vision loss. If you are over the age of 50 and have noticed changes in your vision, call our office to schedule an appointment with your eye doctor to discuss your risk for AMD. What […]

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July 1, 2019
Insights Optical

Know the Facts About Cataracts

Did you know, cataracts are the leading cause of blindness in the world? Cataracts affect nearly 20.5 million Americans age 40 and older.* If you are over the age of 50, you should have a yearly comprehensive eye exam to detect cataracts as they develop. A cataract is the clouding of the lens in your […]

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June 1, 2019
Insights Optical

Glaucoma: The Silent Thief of Sight

Did you know, nearly 2.2 million people in the United States are affected by glaucoma?* Due to the lack of symptoms in the early stages of glaucoma, almost half of Americans with glaucoma do not know they have it; causing glaucoma to be the second leading cause of blindness in the United States and worldwide. […]

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May 1, 2019
Insights Optical

Flashes, Floaters, and Spots: What’s in my Vision?

Have you noticed tiny shadows cast upon objects you are looking at? Do you see small spots in your vision when looking at a clear or overcast sky? You may be seeing floaters and spots in your field of vision. What is the spot in my vision? It is completely normal to see spots or […]

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April 1, 2019
Insights Optical

FAQs: About My Symptoms

An overview and explanation of common eye symptoms. Whether you or someone you know is suffering from a common eye-related condition, we know that you want the facts! Here are some of the most common questions and eye-related disorders we see in our office every day. If you are experiencing any of these eye symptoms […]

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March 1, 2019
Insights Optical

Eye Exams 101

Regular comprehensive eye exams are key to early detection of eye-related diseases to keep you seeing your best every day. Adults should have a comprehensive eye exam every 1-2 years. Children should have an eye exam as early as 6 months, before they start school, and then every 1-2 years. If you or your family […]

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February 1, 2019
Insights Optical

Combating Dry Eye Syndrome

Do you experience itchy, burning, or dry eyes? You may be suffering from dry eye syndrome. Tears are necessary for overall eye health and clear vision, when there is insufficient moisture on the surface of the eye it can cause discomfort. Let’s looks at some common causes of dry eye syndrome, symptoms, and risk factors. […]

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January 1, 2019
Insights Optical

Health Insurance vs. Vision Insurance

Insurance benefits and healthcare coverage can be very confusing. The language isn’t always clear, and sometimes you need to speak with a benefits specialist or human resources representative through your employer just to navigate what is covered and what isn’t. In general, there are a few things you should know about vision benefits vs. health […]

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January 15, 2017
Insights Optical

Take Advantage of Savings and Flexibility

Navigating healthcare benefits and wellness perks can be tricky. Often the details are quite specific and involve websites or pamphlets than need to be studied to know what’s available to you. Flex Spending is one area that is often asked about, but under-utilized. It’s a great of an opportunity to save on necessary healthcare services […]

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December 15, 2016
Insights Optical

Healthy Vision is More than 20/20

Taking care of your eyes includes more than going to a yearly exam and wearing an up-to-date prescription. Although both are certainly important, there are many more things you can (and should) do to make sure you’re preventing eye problems and protecting your vision. Diet and nutrition play an important role in the long-term health […]

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November 15, 2016
Insights Optical

Preventing Computer Vision Syndrome

It’s the end of the week and you’ve only got a few hours left before the weekend. As you try to finish the last of your tasks, you find yourself unable to focus—not just mentally, but physically. You have trouble seeing the screen in front of you. Maybe your vision is blurry or your eyes […]

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October 15, 2016
Insights Optical

Children and Computer Vision Syndrome

People are always touting the benefits and the risks of social media, videogames, television, and other screen activities. It’s common to hear about someone giving up social media for a period of time just to see if they are able to kick what they consider an ‘addiction.’ New Year’s resolutions are often to read more […]

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September 15, 2016
Insights Optical

The Importance of Pediatric Eye Exams

When it comes to pediatric care, parents are usually concerned with finding the best pediatrician and following their medical advice exactly, but what about pediatric eye care? Eye care for kids is sometimes an area parents overlook because they aren’t always aware of the importance of eye health for children. Many don’t seek eye exams […]

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August 15, 2016
Insights Optical

Golfing, Fishing, Winter Sports, and More

Just as sports officials are becoming more concerned with overall physical safety for athletes, more people are wearing specialized eyewear to protect their eyes and give them protection and sharp vision while performing their sport. Specialty eyewear options are available and tailored to just about every sport. All you have to do is know your […]

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July 15, 2016
Insights Optical

What’s in a Prescription?

It seems like contact lenses and glasses would use the same prescription. After all, the idea is that your eyes don’t see quite right, so you use a lens to change the view, and then you see clearly, right? Well, the two prescriptions are quite different. Few patients check the numbers or notice any change […]

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June 15, 2016
Insights Optical

Contact Lenses – Just the Facts

Although it’s unlikely that demand for traditional glasses will ever disappear altogether (after all, they’re stylish, comfortable, and convenient), contact lenses have been popular for decades and continue to be a great choice for eyewear. From typical prescription options, to ones that change the color of the eye, to futuristic “smart” lenses—contacts have come a […]

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May 15, 2016
Insights Optical

April Showers Bring May (and More) Allergies

Spring has arrived! The birds are chirping, the days are getting longer, and suddenly you’re experiencing itchy and watery eyes. Seasonal allergies affect an estimated 50 million people in the United States, making the spring season a little (or a lot) less pleasant for many Americans. Up to 30 percent of adults and up to […]

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April 15, 2016
Insights Optical

Non-Glare Lenses

Non-glare (or anti-reflective) coating is a common and cost-effective feature that many eyeglass wearers elect to have put on their lenses. It’s one of those things that you usually don’t notice or think about when you have it, but you notice when it’s not there! Non-glare lenses are simply lenses that have this anti-reflective coating […]

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March 15, 2016
Insights Optical

How often should I replace my contacts?

One of the most commonly asked questions at my office is “how often should I replace my contacts?” The answer really depends on the brand that you are wearing. Most soft contact lenses that are on the market are approved for either 1 day replacement, 2 weeks or monthly. It is very important to stick […]

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January 19, 2016
Insights Optical

My eye is red, what should I do?

The eye can turn red for a multitude of reasons, many of which can be serious or sight threatening. Some of the more common causes of red eyes are dryness, conjunctivitis, allergies, corneal abrasions and contact lens over-wear. There are also more serious conditions such as uveitis, corneal ulcer, ocular herpes and certain types of […]

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January 19, 2016
Insights Optical

About Us

Eye Exams

Specialty Eye Exams

Brands

Order Contacts

Our Locations

Book Appointment

Bloomington

  • 415 S. Clarizz Blvd.
  • Bloomington, IN 47401

Mitchell

  • 725 W. Main St.
  • Mitchell, IN 47446
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