Our Practice in Bloomington & Mitchell

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Focused on Your Eye Health

At Insights Optical, you and your eyes are our priority. We believe getting to know you and your unique vision needs while providing access to innovative diagnosis and treatment technologies is the ideal way to take care of you and your eyes.

From comprehensive eye exams to helping you overcome dry eye, you’ll find every team member at our Bloomington and Mitchell locations is devoted to helping you through every step of your eye health journey.

Our Story

Dr. Diane Short started Insights Optical in 1992 after graduating from Indiana University School of Optometry in 1990. In 2001, after 9 years in business, the practice outgrew its original location in College Mall in Bloomington and moved to its current location on Clarizz Blvd. In 2008, after Dr. Zachary Short joined the practice as a partner, Insights Optical opened a new location in Mitchell. 

In 2021, Dr. Diane Short retired from the practice after 31 years of serving the community in Bloomington and Mitchell. Insights Optical is proud to maintain its identity as a family-owned and family-focused practice, continuing to provide quality eye care under the care of Dr. Zachary Short and Dr. Madison Witthoft.

Meet the team

Dr. Zachary Short

Dr. Zachary Short

Dr. Madison Witthoft

Dr. Madison Witthoft

Dr. Kaitlyn Duran

Dr. Kaitlyn Duran

Get in Touch

Our team is ready to take care of you and your eye health. Come discover why our patient-focused, innovative, welcoming practice is the ideal place for you to learn about and prioritize your vision.

Discover the Optomap
Retinal Imaging Difference

Optomap Retinal Imaging is an essential part of every eye exam we complete at Insights Optical. By taking a high-definition photo of the back of your eye, called the retina, we can gain valuable information about your health.

In less than 1 second, Optomap allows us to take a 200o photo that gives an ultrawide 82% view of your retina all at once. Retinal imaging not only helps us find signs of eye diseases, but can tell us if you’re at risk of other health issues like stroke, heart disease, and diabetes

Get Comfortable Vision with Neurolens

Neurolens is an innovative new technology we use to diagnose and treat eye misalignment accurately. Eye misalignment can cause headaches, eye strain, and blurred vision. 

Neurolens vision correction begins with an accurate and efficient measurement of your unique eye alignment. We can then use those measurements to create your personalized Neurolenses to help you overcome your eye misalignment symptoms.

With Neurolens, we can correct eye misalignment and reduce the severity of your symptoms. Using a contoured prism design, Neurolens seamlessly adjusts the image your eyes see, making vision comfortable. Get in touch with us to learn if Neurolens is right for you.

Our Locations


Find our Bloomington location on S. Clarizz Boulevard just south of East 3rd Street and across the street from College Mall.

  • 415 S. Clarizz Blvd.
  • Bloomington, IN 47401


Our Mitchell location is located right on W. Main Street across from Mitchell Fitness Center and just down the road from Mitchell Public Library.

  • 725 W. Main St.
  • Mitchell, IN 47446

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